Traditional polo follows a British-influenced etiquette code: subdued elegance, quiet luxury, hats, and a lot of social ceremony. The Ascona Polo Cup adopts the spirit of this tradition – respect, style, and fairness – but gives it a Mediterranean, distinctly freer touch. Instead of strict conventions, lightness, closeness to the audience, and creative freedom count here.
Hardly any sport is as closely interwoven with social etiquette as polo. Those who know the roots of this tradition also understand why a tournament like the Ascona Polo Cup consciously goes its own way. A look at the big picture – and at what makes Ascona special.
Polo, the "sport of kings", and its etiquette
Polo is one of the oldest team sports in the world and was significantly shaped in its modern form by British society. From there comes the reputation as the «sport of kings» – and with it a strong sense of form, posture, and social ceremony. A polo afternoon was and still is in many places as much a social event as a sporting competition. From this, a fine, often unwritten code of conduct has developed over decades.
The classic dress code of traditional tournaments
At the large, tradition-rich tournaments, a subdued, understatement-oriented elegance dominates. The principle is "Quiet Luxury": high-quality, but not loud. Light, summery colors, light fabrics, and a well-groomed overall appearance characterize the audience, with ladies often wearing hats and gentlemen in the sense of a sporty-elegant summer look. Conspicuousness is rather considered a style break in this environment – restraint is the most distinguished form of appearance.
Rituals at the sidelines
Polo culture includes its own rituals. The best known is "Divot Stomping": During halftime, spectators at grass polo traditionally enter the field to stomp down the pieces of turf kicked up by the hooves. What began practically has long since become a social event – a moment for guests to meet, a glass in hand. Such rituals show: In polo, the line between sport and social interaction deliberately blurs.
The unwritten rules of conduct
Beyond the dress code, polo thrives on an understanding of good manners: arrive on time, pay respect to the players and horses, hold back during plays, and be generous with cheering. One stays until the end, congratulates fairly, and cultivates exchange with other guests. These values – respect, fairness, and decency – are the true core of polo etiquette, regardless of the location.
Ascona does it differently
And here the difference begins. The Ascona Polo Cup shares the spirit of tradition – respect, style, fairness – but reinterprets the form:
- Sand instead of grass: In Ascona, arena polo is played on sand. This eliminates the classic divot stomping, and the action moves very close to the audience in a confined space.
- Mediterranean lightness: The backdrop on Lake Maggiore, the southern light, and the proximity to Ascona give the tournament an atmosphere that is more reminiscent of Dolce Vita than stiff ceremony.
- More freedom in appearance: Where traditional tournaments demand restraint, you can afford to stand out in Ascona. The dress code is more relaxed, more creative – on Saturday evening, even exuberant under the motto «Welcome to the Jungle!».
- Familiar rather than exclusive-distant: The parade through the historic town center, the convivial togetherness, and the charity idea create a closeness that is not found at many major tournaments.
What makes the difference
In the end, it is precisely this mix that distinguishes Ascona: The tournament preserves the values of polo tradition – respect, elegance, fairness – while simultaneously freeing them from all stiffness. Those coming from the world of classic tournaments will experience a refreshingly open variant in Ascona; those attending for the first time will find an easy, warm introduction. Tradition meets Mediterranean joie de vivre – and from this emerges a tournament experience that has its very own tone.
Frequently Asked Questions
Where does polo etiquette come from?
Modern polo etiquette is largely British in origin. The sport's role as a social event led to a refined, often unwritten code of conduct and style over decades.
How strict is the dress code at traditional polo tournaments?
At traditional tournaments, subdued elegance in the sense of "Quiet Luxury" dominates: high quality, understated, often with a hat. Standing out is generally considered a faux pas there.
What is Divot Stomping?
Divot Stomping is the tradition where spectators at grass polo enter the field at halftime and stomp the kicked-up turf back into place – a ritual that is both practical and convivial.
What makes etiquette in Ascona different?
Ascona shares the values of tradition, but gives them a Mediterranean, freer touch. Play is on sand, the dress code is more relaxed and creative, and the atmosphere is more familiar and closer to the audience.
Do you have to adhere to a strict dress code in Ascona?
No. Ascona is more relaxed than classic tournaments – those who wish can stand out. For the evenings, there are themes like 'simply white' and 'Welcome to the Jungle!', which allow for a lot of creative freedom.

