Traditional polo follows a British-influenced dress code: understated elegance, Quiet Luxury, hats, and a distinct social ceremonial. The Ascona Polo Cup adopts the spirit of this tradition—respect, style, and fair play—but adds a Mediterranean and noticeably freer touch. Instead of strict conventions, what matters here is lightness, closeness to the public, and creative freedom.
There is hardly any sport as closely intertwined with social etiquette as polo. Anyone who knows the roots of this tradition also understands why a tournament like the Ascona Polo Cup consciously follows its own path. A look at the big picture and what makes Ascona special.
Polo, the "sport of kings," and its etiquette
Polo is one of the oldest team sports in the world, and its modern form was heavily influenced by British society. From there comes its reputation as the "sport of kings" and, with it, a marked sense of form, posture, and social ceremony. An afternoon of polo was and remains in many places as much a social event as a sporting competition. It is precisely from this that a refined and often unwritten code of conduct has emerged over the decades.
The classic dress code for traditional tournaments
In large and traditional tournaments, a discreet elegance oriented towards "understatement" predominates. The principle is "Quiet Luxury": high quality, but without ostentation. Light, summery colors, lightweight fabrics, and a well-groomed overall appearance characterize the audience; women usually wear hats and men opt for a sporty and elegant summer style. In this environment, being flashy is considered a lack of style, with moderation being the most distinguished way to present oneself.
Rituals at the edge of the field
Polo culture includes its own rituals. The best known is the "Divot Stomping": during the break, spectators of grass polo traditionally enter the field to tread back the pieces of turf torn up by the hooves. What began as a useful practice has long since become a social event: a moment when guests meet with a drink in hand. These rituals show that in polo, the line between sport and social interaction is deliberately blurred.
Unwritten rules of conduct
Beyond the dress code, polo thrives on an understanding of good manners: arriving punctually, showing respect to players and horses, refraining from noise during play, and being generous when cheering. One stays until the end, offers fair congratulations, and cultivates exchange with other guests. These values—respect, fair play, and decency—are the true core of polo etiquette, regardless of the location.
Ascona does it differently
And here the difference begins. The Ascona Polo Cup shares the spirit of tradition – respect, style, fair play – but reinterprets the form:
- Sand instead of grass: In Ascona, arena polo is played on clay. This eliminates the classic divot stomping, and the action is brought much closer to the audience in a confined space.
- Mediterranean lightness: The backdrop of Lake Maggiore, the southern light, and the proximity to Ascona give the tournament an atmosphere that is more reminiscent of la dolce vita than of rigid protocol.
- More freedom in the staging: Where traditional tournaments demand discretion, in Ascona you can stand out without any problem. The dress code is more relaxed, more creative; and even festive on Saturday night under the theme "Welcome to the Jungle!".
- Familiar instead of exclusive and distant: The parade through the historic center, the social interaction, and the spirit of solidarity create a closeness that is not usually found in many large tournaments.
What makes the difference
In the end, it is precisely this mix that characterizes Ascona: the tournament preserves the values of polo tradition—respect, elegance, fair play—while simultaneously freeing them from any rigidity. Those who come from the world of classic tournaments experience a refreshingly open variant in Ascona; those attending for the first time find an easy and cordial introduction. Tradition meets Mediterranean joie de vivre, thus creating a tournament experience with a very unique tone.
Frequently Asked Questions
Where does polo etiquette come from?
Modern polo etiquette is strongly influenced by British culture. Based on the sport's role as a social event, a refined and often unwritten code of conduct and style emerged over the decades.
How strict is the dress code at traditional polo tournaments?
In traditional tournaments, a sober elegance in the sense of "Quiet Luxury" prevails: high-quality, discreet, and often with a hat. Attracting attention is usually considered a lack of style here.
What is Divot Stomping?
Divot Stomping is the tradition in which grass polo spectators jump onto the field during the break to step back down the torn-up turf: a ritual that is both practical and social.
What makes the etiquette in Ascona different?
Ascona shares the values of tradition but gives them a Mediterranean and freer touch. It is played on sand, the dress code is more relaxed and creative, and the atmosphere is more familiar and closer to the public.
Is there a strict dress code to follow in Ascona?
No. In Ascona, the atmosphere is freer than in classic tournaments; those who wish can stand out. For the evenings, there are themes like "simply white" and "Welcome to the Jungle!", which leave plenty of room for creativity.

