For five years at the side of the Polo Club Ascona – and in 2026 with the new BusinessBaumarkt in Europe
MiU24 has been a partner of the Ascona Polo Cup for five years and stands for corporate solutions with attitude, intelligence, and practical benefit. In 2026, MiU24 will launch the BusinessBaumarkt in Europe – an intelligent toolbox for companies, clubs, and organizers that combines procurement, consulting, marketing, and communication into one system: less chaos, more impact.
A tournament like the Ascona Polo Cup thrives on what you see – and on what runs smoothly in the background. This is exactly where MiU24 feels at home: The company has been involved with the Ascona Polo Cup for five years now, and there is new news to report this year as well.
Five years of partnership – and something new in 2026
In 2026, MiU24 will launch the BusinessBaumarkt in Europe: a new system that holistically supports companies and rethinks collaboration. What has grown over five years will reach a new level – consistently thought through and designed for even greater impact.
MiU24: Business Solutions with Integrity
MiU24 stands for corporate solutions with attitude, intelligence, and practical benefit. Procurement, consulting, marketing, advertising technology, financing, product solutions, and strategic communication combine into a system that doesn't complicate, but simplifies. MiU24 is not a classic service provider that works through individual tasks: MiU24 thinks along, sorts, connects – and delivers solutions exactly where they are really needed.
The BusinessBaumarkt: an intelligent toolbox
With the new BusinessBaumarkt concept, this approach is consistently thought through. The BusinessBaumarkt is not a shelf full of standard products, but an intelligent toolbox for companies, associations, and organizers. What is needed is put together appropriately; what doesn't make sense stays out. This creates solutions that are economical, visible, feasible, and credible. In short: less chaos, more impact.
A developed partnership with the Polo Club Ascona
This approach is particularly valuable for the Polo Club Ascona. The collaboration with MiU24 has grown over the years – it is not based on short-term visibility, but on trust, reliability, and mutual understanding. Polo is precision, speed, elegance, and team spirit – and precisely these qualities must also be palpable behind the scenes.
New impetus for the Ascona Polo Cup
With the Ascona Polo Cup, MiU24 is therefore not only contributing individual services, but also new impulses: well-thought-out sponsor and partner solutions, high-quality presentation opportunities, structured communication, creative event ideas, professional procurement, and a clearer focus on brand impact. For example, the APC TV, in which sponsors are not just placed anywhere but are integrated dynamically and just in time, was enthusiastically received.
More than organization – genuine partnership
In the end, it's about more than organization. It's about people, encounters, and moments that last. If MiU24 can contribute to making the special feeling of the Ascona Polo Cup more intense, clearer, and more professional, then it's not just a service – it's a partnership.
MiU24 KG · Editing, concept, and production of the APC newspaper (Jürgen La-Greca) · www.miu24.com
Frequently Asked Questions
What is MiU24?
MiU24 stands for holistic corporate solutions with attitude, intelligence, and practical benefit. Procurement, consulting, marketing, advertising technology, financing, product solutions, and strategic communication combine into a system that makes collaboration easier.
What is the BusinessBaumarkt?
The BusinessBaumarkt is a new concept from MiU24, launching in Europe in 2026. Instead of standard off-the-shelf products, it offers an intelligent toolbox for companies, clubs, and organizers: whatever is needed will be put together accordingly.
Since when has MiU24 been a partner of the Ascona Polo Cup?
MiU24 has been involved with the Ascona Polo Cup for five years. The collaboration has grown over the years and is based on trust, reliability, and mutual understanding.
What does MiU24 bring to the Ascona Polo Cup?
Among other things, well-thought-out sponsor and partner solutions, high-quality presentation opportunities, structured communication, creative event ideas, professional procurement, and a clearer view of brand impact.
What is APC TV?
APC-TV is a format at the Ascona Polo Cup where sponsors are not just placed arbitrarily, but are integrated dynamically and just in time – for a visible and credible presence.