Polo is more than sport – it is community. Why the new Polo newspaper is so innovative
The APC newspaper and APC TV make the Ascona Polo Cup an experience on three levels: printed, digital, and moving. The newspaper is available in print and as an e-paper, combining boulevard, sports, business, and lifestyle; APC TV, as its own Ascona Polo channel, brings emotions and highlights in image and sound – also for everyone who cannot be there in person.
For Matteo Beffa, President of the Polo Club Ascona and a polo player himself for 15 years, one thing is clear: Polo is more than a sport – it's community. The new APC newspaper makes exactly this idea tangible. It is available both physically and digitally, and brings people together.
Polo in Europe – and in Ascona
Polo is the oldest team sport in the world, combining equestrian art with strategic ball control. In Europe, the sport is primarily found in the exclusive high-goal scene – but also offers exciting events for spectators and introductory courses for beginners.
Ascona is one of those tournaments that are different: because it is played on sand, not grass, because the Mediterranean backdrop on Lake Maggiore allows sport and lifestyle to merge – and because a family atmosphere, the parade through the historic town center, and the charity aspect give it a character that no other tournament shares.
The APC newspaper: printed and digital
The APC newspaper combines boulevard, sports, business, and lifestyle into a unique reading experience – printed and digital as an e-paper. For fans, sponsors, and event visitors – and for everyone who wants to know what's happening in the Swiss premium world.
Event as an economic engine
The APC event attracts visitors from all over Switzerland and neighboring countries – hotels, restaurants, retail, and service providers all benefit. The APC newspaper quantifies this effect and gives the region a face, also towards potential investors.
Who is behind the event?
From the main sponsor to the regional partner: The APC Newspaper gives every sponsor a face, a story, and visibility – to precisely the right target audience.
Polo & Gin – a Liaison
Gin has long been the drink of the polo world. The APC newspaper asks: What makes this season's Polo Gin so special? Which botanicals tell a story, which distillery is behind it? And how do you make the perfect Gin Tonic for this year's event? An article that appeals to connoisseurs and makes newcomers curious.
The Polo Champagne
Champagne and polo go together like horse and rider. But what distinguishes the official APC champagne of this season? The editorial team investigates: Which cuvée was chosen, why does it harmonize with this year's motto «Welcome to the Jungle!» – and how is it served correctly? A contribution for connoisseurs, with background knowledge and tasting notes.
APC-TV – the dedicated Ascona Polo channel
Last year, the Styger & Partner team won – and this year, the in-house Ascona Polo Channel, APC-TV, is back again.
Anyone who always wants to be up to date is in the right place: APC TV brings emotions, events, and the most beautiful moments of the tournament in image and sound – close to the action, in the middle of it all. Whether game scenes, atmospheres on the sidelines, or the glamorous evenings: the channel captures what makes the Ascona Polo Cup special.
And the best part: APC-TV is also there for all those who cannot be there in person. This way, no one misses the highlights – wherever they are.
A report from the APC editorial team · Matteo Beffa, President Polo Club Ascona (15 years of polo playing)
Frequently Asked Questions
What is the APC newspaper?
The APC newspaper is the official publication for the Ascona Polo Cup. It combines boulevard, sports, business, and lifestyle and is aimed at fans, sponsors, and visitors, as well as anyone interested in the Swiss premium world.
Is the APC newspaper printed or digital?
Both: The APC newspaper appears haptically as a printed edition and digitally as an e-paper.
What is APC-TV?
APC-TV is the in-house Ascona Polo Channel. It brings game scenes, atmosphere on the sidelines, and the glamorous evenings to life in picture and sound – also for everyone who cannot be there in person.
Who is behind the APC newspaper?
It is created by the APC editorial team. As President of the Polo Club Ascona, Matteo Beffa, himself a polo player for 15 years, stands for the idea behind it.
What makes the Ascona Polo Cup special?
It is played on sand instead of grass, set against the Mediterranean backdrop of Lake Maggiore. In addition, there is the family atmosphere, the parade through the historic town center, and the charity aspect.